Giulia Maffioli, also known as Giulia Hepburn, is a London-based photographer working across fashion, portraiture, and commercial projects.

At the core of her practice is a belief that photography is first and foremost a relationship, a space built on trust, listening, and presence.
Rather than simply creating images, Giulia collaborates closely with the people she photographs, shaping visuals that reflect identity, emotion, and intention.

With over a decade of experience, her work spans editorial, e-commerce, and campaign photography, always guided by storytelling and a human-centered approach.

Her photographs have been published in PhotoVogue and Glamour Italy, exhibited internationally, and featured in Terrific Fashion by Rizzoli. In 2025, Hypebae named her among the “Cool & Queer Photographers to Follow”.

Giulia works with independent brands, artists, and creatives in fashion, lingerie, lifestyle, and beauty, offering both studio and on-location shoots.
Her approach is intuitive and relational, creating a space where people feel seen, comfortable, and free to be themselves.

Alongside digital work, she often incorporates film photography as a way to slow down the process and reconnect with intention.

Based in London, she is open to collaborations in the UK and internationally.

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